Devastating Effects of Synthetic Pesticides in Rachel Carson’s Silent Spring :: Environment Environmental Pollution Preservation

Devastating Effects of Synthetic Pesticides in Rachel Carson’s Silent Spring Rachel Carson was a biologist, ecologist, and a writer. She was an advocate for environmental awareness and published a book to help the populous understand the effects of harmful substances like DDT. Her book, Silent Spring, explained to the public the dangers of synthetic chemicals to the environment and to the human race. She advocated that humanity should learn to coexist with the environment, not always trying to dominate it. Her book increased environmental awareness and allowed people to understand the delicate balance of the ecosystem. Rachel Carson’s central argument was based upon the fact that synthetic pesticides were destroying the delicate balance of the ecosystem. She explained that the toxic chemicals did not disappear but instead would build up over time up the food chain, eventually leading into the bodies of the upper tiers. She also used the destruction of life as a way to convince people that synthetic pesticides are bad. These specific examples of destruction, such as the death of lake fish and robins, had occurred in actually places. By linking all the occurrences of destruction, she was able to put together an argument able to change the way people think about chemical pesticides. Her argument and support made people understand that the spread of synthetic chemicals was a serious issue. In Silent Spring, Rachel Carson’s audience was not just the US government that she had been working for, but the regular people using these pesticides. She needed to reach every person and spread knowledge of the serious dangers that pesticides could inflict on the environment. She simplified the specifics and scientific processes in order for simple people to understand what these harmful chemicals were doing to them and what they were doing to the places they lived. People understood that she was writing not to discredit the chemical pesticide industry but to look out for everyone else’s well being. The rhetorical triangle was a significant part of Silent Spring‘s argument. Rachel Carson wanted to persuade people of the serious danger of this chemical threat. She used the appeal to emotion, or pathos, the most in her argument. She used the peoples fear in order to persuade them of the dangers. She compared the chemical pesticide to nuclear fallout and she explained the concentration and build up caused by the natural food cycle. She wanted everyone to understand that they would eventually be affected by the high concentration of toxic material.

Ideal Society Essay

What does one think of when discussing the topic of an â€Å"ideal society†? Throughout history, mankind has struggled to improve society for future generations. Every person has his/her own views on what an ideal society should be like. Society is defined as â€Å"a body of individuals living as members of a community†. Many scholars and well-known authors such as Dr. Martin Luther King Jr. and Thomas More express those ideas through public speaking. Although those ideas are just one person’s opinion, others believe in the power of God and the belief that he created the world. This, in turn, developed societies amongst the people. Society is built upon individuals expressing their own beliefs and their opinions and putting them into action. The real question is how we, as individuals, take those thoughts, and utilize them to the best of our ability in our everyday lives. Realistically, an ideal society will only work if the ideals are upheld within each individual in the society. An ideal society has been talked of as a â€Å"Utopia†. It is one of the common dreams of man. It is a topic that has no such notion of a perfect explanation. There are many different perceptions from each person in today’s world. What are people continuously trying to improve? I feel that one aspect of an ideal society would be where we all are treated equally. People of different race, sex, gender, disability, etc†¦ would not be stigmatized by the rest of society as most are today. However, one’s talent could not be disregarded. In so many communist societies, their plans for an equal society had always failed. These societies failed to take notice of the talents in individuals and could not tolerate the people who outgrew their society. Society should provide more opportunities to a person with talent. Therefore, would â€Å"equality† still be able to hold true for all persons? I think not in this case. When talking about justice, what should really be considered? Justice can mean a multitude of different things to different people and societies. The concept of justice has always been closely tied to the idea of fairness. It has also always been associated with the idea of rationality. Everyone wants to live in a society that is fair. When a case goes before the Supreme Court, the judges (or justices) are expected to rationally deliberate long and hard about the fairest course of action. An ideal society should definitely have justice just as our society does today. Issues that could arise should be dealt with in the fairest way possible. The individuals making the decisions should be rationale about their planned course of action. Actions should not be taken based off of a biased view of something but rather an unbiased view. Freedom is another big concept that should not be ignored when thinking of an ideal society. It is considered to be the greatest human value. The more degree of freedom one has, the more one can realize his/her true potentials. If an individual is told they can’t do this or they can’t do that by another person than that other person is limiting the individual’s freedom. Each person should be allowed freedom but freedom must be regulated to a certain extreme. This is because freedom does not and cannot mean freedom to harm, exploit, or kill someone or something. Due to the fact that freedom should be regulated in an ideal society, this brings up the concept of governance and laws. There still remain people who may try to take away the freedoms of others if given a free hand. Individuals should have the highest possible freedom available but they still must follow the laws set forth by a government. Without these laws in place, there would be no order. If someone breaks a law, they must go before the governing body to determine the fairest way to handle the breaking of the law. An ideal society should not have to be one that does not have rules or laws and everyone runs around doing whatever they please. Public interest is the nature of a government itself. It refers to the general welfare of a society. In an ideal society, the attention of the people would actually have a large impact on governing ideas. This is supposed to hold true in today’s society but most people have a large speculation about it. A society’s interests should be considered when running a government. It is these individuals one is looking out for. A governing body must consider what is in a society’s best interests and what needs to be done to ensure their general welfare. This includes making sure they are not in harm’s way. A government will protect its society in any way possible. There are many components that could play into creating an ideal society. The ones mention above are just a few. Undoubtedly religion would play some role in the theory of an ideal society and the people’s lives of the society. Government and the components that go into an effective government are also key elements. Another thing that one may look at would be healthcare. However, what components I think should go into an ideal society may differ from those of another person. Every person has his/her own views and ideas concerning this concept. There is no universal right or wrong in this case, there is only what you believe.

Analysis Of The Epic Of Gilgamesh - 1119 Words

ernandez WLIT 113 March 14, 2016 Translation Comparison Gilgamesh The Epic of Gilgamesh has been read and reviewed/ critiqued by numerous authors. I took the articles’ ‘Angiology in the Epic of Gilgamesh’ by Th. Jacobson, and compared it to Benjamin Fosters ‘A New edition of the Epic of Gilgamesh’ These two articles both critique the writings of The Epic of Gilgamesh but in different ways. Foster’s article is a critique on a critique that has been written about The Epic of Gilgamesh, where as Jacobson critiques the epic itself, so we are shown two different types of views within in these texts. Benjamin R. Foster compliments the articles that A.R. George critiqued. The article mostly focuses on admiring the works of George. Foster refers to it being in the category of one of the most important writings. â€Å"No other text edition in history of Assyriology can compare with this. We now have a reliable text of what remains of The Epic of Gilgamesh for the first time we can hope that the usual flurry of clever and sometimes forced and fantastic new readings that often follow a new text edition will be smaller than usual† (pg. 59) said Foster. He also expresses how he feels about Georges work and mentions the fact that Georges writing was extraordinary to him, he could tell the true devotion of his writing. Foster also informs readers that some new sources found in the epic of Gilgamesh were exported illegally from Iraq, and it made people question/ raised up a moralShow MoreRelatedThe Epic Of Gilgamesh And Analysis1436 Words   |  6 Pages The Epic of Gilgamesh –Summary and analysis Introduction The Epic of Gilgamesh is an excerpt of the original text of the Epic listed in the Sources of the Western Tradition, 5th edition, by Perry, Peden and Von Laue (2003). The Epic of Gilgamesh is the story of King Gilgamesh who is the powerful king of Uruk, the incidents in his life, the associations he makes, the encounters he has, and the transition that occurs in his life in relation to his gainingRead MoreAnalysis Of The Epic Of Gilgamesh 1647 Words   |  7 PagesThe Epic of Gilgamesh is a story of heroes fighting a war not in a battlefield but within their own selves and amongst each other, struggling with their own emotions and attributions to attain the best version of themselves and to fulfill the utmost quest of life. With the use of two very different yet so similar characters: Enkidu and Gilgamesh, the epic explains two aspects of same psyche, and different imageries, one of which is door, have been used in the text to explain interactions betweenRead MoreAnalysis Of The E pic Of Gilgamesh Essay1361 Words   |  6 PagesHERE As readers delve into the depths of The Epic of Gilgamesh, they perceive the allure to dreams which has captivated humanity for centuries. The epic poem uses dreams as a symbolic representation of the human mind and its ceaseless bounds. Given the Mesopotamian culture’s importance in regards to their religion, dreams provide the only means of one connecting with their future and deities. Furthermore, each mental fantasy referenced within the epic delineates the rationale of all beings to actRead MoreAnalysis of the Epic of Gilgamesh Essay1122 Words   |  5 PagesAnalysis of the Epic of Gilgamesh The epic of Gilgamesh is the earliest primary document discovered in human history dating back to approximately 2,000 B.C.E. This document tells a story of an ancient King Gilgamesh, ruler of Sumer in 2,700 B.C.E. who is created gloriously by gods as one third man and two third god. In this epic, Gilgamesh begins his kingship as an audacious and immature ruler. Exhausted from complaints, the gods send a wild man named Enkidu to become civilized and assist GilgameshRead MoreEpic Of Gilgamesh Literary Analysis1837 Words   |  8 Pagesmortality, divinity, punishments are told through stories of individuals and societies. The Epic of Gilgamesh is a Mesopotamian book that was written long before the Bible. A comparison of the literary elements show several similarities that lead many religious and cultural scholars, as well as historians to contend that the accounts in the Old Testaments were derived from the Gilgamesh. The Epic of Gilgamesh and Bible were both written as sources o f moral messages for religious practices and guidesRead MoreAnalysis Of The Epic Of Gilgamesh 1311 Words   |  6 PagesThe Epic of Gilgamesh is a very popular epic that is difficult to understand at first, which is why there is different translations of the same book. Although Foster and Sander’s translations have a lot of similar words and the stories are basically the same, there are also a lot of differences between the two. One of which is more straightforward and easier to understand, whereas the other is more of an in depth thoughtful read for the reader. Both translations differences have their own particularRead MoreAnalysis Of The Epic Of Gilgamesh 1449 Words   |  6 Pagesbeginning in The Epic of Gilgamesh, Gilgamesh is a bully king who frightens and annoys the people of Uruk. After the gathering with Enkidu and becoming his friend does Gilgamesh transform, into a hero worthy of history. The brotherly or â€Å"bromantic† ( considering the questionable r elationship they have) love the two have for each other helps Gilgamesh become an better leader to his people by permitting him to better understand and identify with them. Even though the myth of Gilgamesh is very ancientRead MoreAnalysis Of The Epic Of Gilgamesh 979 Words   |  4 PagesThe Epic of Gilgamesh tells the legend of King Gilgamesh of Uruk and his adventures with the feral human Enkidu. At the beginning Gilgamesh shares a lot of similarities to Egyptian Pharaohs. He’s worshiped by his people in a way that’s almost pious and holds himself up with a certain arrogance. The only difference with Gilgamesh is he is one part deity and two parts human. Over the coarse of the Epic we see Gilgamesh’s demeanor change to a more humble one. This change can be attributed to the trialsRead MoreAnalysis Of The Epic Of Gilgamesh 738 Words   |  3 PagesBaily Broussard Mr. Guidry World History 4 December 2015 The Epic of Gilgamesh In The Epic of Gilgamesh, Gilgamesh terrorizes the people or Uruk. Because of this, they call out to the sky god Anu for help. Anu decides to turn to the goddess of creation, Aruru whom makes an equal for Gilgamesh. Aruru created Enkidu to be just like Gilgamesh and for them to contend together and leave Uruk in quiet. When Gilgamesh got up and went to the house of a bride waiting for the bridegroom, Enkidu stepped outRead MoreAnalysis Of The Epic Of Gilgamesh 1284 Words   |  6 PagesPerhaps one of the earliest pieces of literature, The Epic of Gilgamesh is a tale about a Mesopotamian king named Gilgamesh who crudely dominates the natural world surrounding his gleaming society. Juxtaposing Gilgamesh’s godlike stature, Enkidu is a wild beast used to counterbalance the king in a literary sense. The hierarchical dichotomy expressed in the epic has appeared thematically within numerous mediums, including the revered artwork of Jean-Michel Basquiat. Raised in the Lower East Sid e (LES)

Alzheimers Disease - 1334 Words

Alzheimer’s Disease Brittany Mathis HCS/245 July 14,2013 Tynan Weed Abstract Alzheimer’s has many causes and affects each patient differently. There have been studies done that have found that older African American’s are more likely to develop Alzheimer’s than older whites. A cause of Alzheimer’s has not been completely identified yet, but genetic and environmental factors are known to increase the risk. While we all know that Alzheimer’s is a complicated disease there are many signs that go along with each stage of the disease. Along with Alzheimer’s comes a series of complications. Alzheimer’s Disease Alzheimer’s is one of the most commonly diagnosed diseases in the elderly but is†¦show more content†¦In 2007 geneticists at National Institute of Aging reports that a genetic risk factor called SORL1 was found in the development of Alzheimer’s (National Institute of Aging, 2008). According to Mattson (2004) mutations in PS1 and PS2 are believed to cause Alzheimer’s by increasing production of the neurotoxin (substance causing damage to nerves) forms of AB (antibody). Along with individuals that inherit E4 isoform (protein) are at increased risk of developing Alzheimer’s. In a study that was done called aging, demographics and memory study (ADAMS) it was found that older African Americans are two times more likely than older whites to develop Alzheimer or any other dementia. Some of the reasons that have been discovered as to why older African Americans are more common to have Alzheimer’s is because they are fo und to have higher rates of high blood pressure, diabetes, along with other vascular diseases. Some other factors that can affect who may end up with Alzheimer’s are lower level of education, and socioeconomic characteristics which are found to be more common in African Americans. In the health and retirement study (HRS) 80% of African Americans were found to have high blood pressure. Other risks that have been found to have increased risk of Alzheimer’s are those with lower educations, low income being below $18,000 a year, andShow MoreRelatedThe Disease Of Alzheimer s Disease1421 Words   |  6 Pagesengulfed by a mysterious disease. The neurons being cut off and destroyed by two abnormal structures. First memory is affected gradually getting worse. Then one is unable to think properly, reason, and lacks of self control. Gaps are formed in the brain s ventricles, due to the amount of dead tissue. In the end, it will lead to death. All of this may sound like somethin g from a science fiction movie but infact its very real. These are all known possible symptoms of a common disease that affects aboutRead MoreAlzheimer s Disease And Disease935 Words   |  4 Pageswith Alzheimer’s disease. This disease is commonly found in the elderly. This explains why people assume older people have a bad memory. Alzheimer’s does not occur in a short period of time, it typically takes months to develop. It involves gradual memory loss due to two specific protein fragments that spread to different parts of the brain killing brain cells as they go. As mentioned in the article Alzheimer’s Disease Fact Sheet (2015), Dr. Alois Alzheimer first discovered the disease by noticing somethingRead MoreThe Disease Of Alzheimer s Disease1304 Words   |  6 Pagesperson knows well, or asking questions continuously can be signs of a more serious problem. It is a disease of the brain that started slowly and gets worse as the time progresses. Alzheimer†™s is a progressive destroying of brain tissue that primarily strikes people over the age of 65. Brain functions such as memory, comprehension, and speech deteriorate. The term first introduced by Dr. Alois Alzheimers in 1906. Memory is lost first. As days passes, attention tends to distracted, simple calculationsRead MoreThe Disease Of Alzheimer s Disease1677 Words   |  7 Pagesone thing Alzheimer s cannot take away, and that is love. Love is not a memory - it s a feeling that resides in your heart and soul.† (Fade to Blank). The human brain is a remarkably complex organ that processes, stores, and recalls information. â€Å"Alzheimer s disease (AD) is a slowly progressive disease of the brain that is characterized by impairment of memory and eventually by disturbances in reasoning, planning, language, and perception. Many scientists believe that Alzheimer s disease resultsRead MoreThe Disease Of Alzheimer s Disease1172 Words   |  5 PagesAlzheimer’s Disease Alzheimer’s disease is the 6th leading cause of death in America. It kills more than breast cancer and prostate cancer combined. Alzheimer’s accounts for 70-80% of dementia cases. By the age of 65, 1 in 9 people are diagnosed and by the age of 85, 1 in 3 people will have the disease. According to the Alzheimer Association, 5 million people in American have Alzheimer’s. Alzheimer’s starts to form 20 years prior to being diagnosed. Learning about Alzheimer’s can help familiesRead MoreAlzheimer s Disease : Disease1759 Words   |  8 Pages Alzheimer’s Disease Madison Lollar Psychology 1030-C62 Volstate Community College Word Count: 1,589 Alzheimer’s Disease: When it comes to Alzheimer’s, I know firsthand how it affects individuals and their families. My great grandfather had Alzheimer’s for many years before his passing late last year, at age 92. Alzheimer’s is a disease that many individuals suffer with each year, but yet with all the advancements in modern medicine we still have no cure for it. There are differentRead MoreThe Disease Of Alzheimer s Disease1385 Words   |  6 PagesThe disease stem cells could fix is called Alzheimer’s Disease (AD). The reason I chose this topic is because I have seen first hand how badly someone who suffers from Alzheimer’s Disease is affected in their daily lives. This disease completely takes over their lives and they turn into a completely different person who can hardly function. AD is very tough on the loved ones of the person suffering from it because that person, most of the time has no idea what is going on or who their loved onesRead More Alzheimers Disease Essay1174 Words   |  5 Pages Alzheimer 1 nbsp;nbsp;nbsp;nbsp;nbsp;It is inevitable that eventually each of us will grow old and begin to face more and more health problems as our age rises. Elderly people are challenged by many illnesses and diseases that unfortunately, are incurable. One disease that becomes more common as people age is Alzheimer’s disease. Alzheimer’s a common cause and a form of dementia and can severely damage a patient’s cognitive functions and can ultimately cause death. Living with Alzheimer’s diseaseRead MoreAlzheimer s Disease : A Disease1304 Words   |  6 Pages10, 2015 Alzheimer’s Disease Alzheimer’s is a disease in the brain that affects a person’s memory, thinking, and behavior. It is the most common form of dementia and is common in adults older than 65. More than five million Americans are being affected by Alzheimer’s at this moment. Alzheimer’s comes in three stages; early, middle, and advanced. The disease is caused by the shrinking of the brain due to many risk factors and genetics. Dementia and Alzheimer’s disease are often confused becauseRead MoreThe For Alzheimer s Disease1596 Words   |  7 PagesRember , has shown to prevent the progression of Alzheimer’s Disease in early clinical trials. TauRx Therapeutics developed the drug in collaboration with the University of Aberdeen to inhibit the aggregation of Tau proteins as well as enhancing key mitochondrial activity (such as Complex IV) (Atamna 22). Tau proteins stabilize microtubules and are abundant in the neurons of the central nervous system. It is believed that Alzheimer’s disease can originate from Tau proteins improperly stabilizing microtubules

Joseph Conrad’s Heart of Darkness Illuminates the...

Since the introduction of Joseph Conrad’s Heart of Darkness into society, critics have debated over the meaning of the ambiguous title. There are many interpretations of this title, but the general consensus is that in the heart of darkness, you cannot do good: you can only be less evil. The title refers to not only the physical lack of light in the jungle, but also to the grim consequences of imperialism due to the stygian heart of mankind. The first meaning is that the â€Å"heart of darkness† refers to actual lack of light in the book, the jungle in particular. In the beginning of the novel, Marlow describes that the â€Å"air was dark above Gravesend† (3). This is foreshadowing of the looming darkness Marlow will face ahead. When Charlie reaches the edge of the jungle, he describes it as â€Å"so dark-green to be almost black† (11). This refers to the caliginous jungle, but also the corruptive nature of the jungle as seen through the transformation of Kurtz. Another example of physical darkness occurs when darkness encroaches on Marlow and the listeners. Marlow describes it as being â€Å"so pitch dark that we listeners could barely see each other† (95). Marlow observes that the forest draws him in and seems beckon him to explore it. It had a â€Å"treacherous appeal to the lurking death, to the hidden evil, to the profound darkness of its heart† (36). Marlow recognizes the lightle ssness, but is still drawn to it. This emphasizes the darkness every man and woman has within them. It is in the

Article Review on Mentoring in the Workplace Free Essays

Introduction Mentoring and its application is very much the vogue today in corporate America. It is a strategy employed by companies or institutions to enhance professionalism and the increased transfer of learning and building of skills from the more adept and/or experienced to the junior or neophyte employee. It is also a way of improved retention rate within a company. We will write a custom essay sample on Article Review on Mentoring in the Workplace or any similar topic only for you Order Now Discussion A survey conducted by the TWA, a publication of the Society of the Petroleum Engineers, revealed that in the integrated major oil companies, 36% responded on the subject matter they posed on mentoring. Another which participated came from the service and/or manufacturing companies (28%). The article substantially presented the essence of mentoring, what an ideal mentor is like, and the prevalence of the practice in organizations as well as the projected status this process would attain in the future (Tealdi and Donachie, 2007). An excellently done study, the article mentions the many-faceted concept that mentoring is today. It was able to give the reader a balanced idea whether this practice has done well in terms of its success in the application. For instance, the finding that the reasons other companies’ mentoring program did not do well was due to a â€Å"fragmented approach.† It is remarkable that the responses of employees on their company’s mentoring program range from satisfaction to what the editors say as â€Å"demotivated mentors and mentees.† This has shown that planning is crucial to its successful implementation. The successful ones had their focus on the technical advice and career development that are the most important issues for employees and their dream for advancement. This is a selling point for those institutions which are hesitant in their implementation (Tealdi and Donachie, 2007). The article also mentioned the nuances of the practice in terms of the different schemes each company that participated in the survey might utilize. This means that mentoring can be formal or informal, and it can be monitored or with minimal attention at all. However, as mentioned, a careful study on method, conceptual framework, system of monitoring and evaluation might be an effective preparation before the practice starts (Tealdi and Donachie, 2007). I think it will work in my workplace. Although, not as formally introduced and practiced as many other companies had done already, a few other co-workers had started an informal working relationship as mentor and mentee. This must be the reason that renewed interest and enthusiasm permeates the workplace milieu since its informal inception. I guess it will even work well if my organization’s leadership will institutionalize the program. Reference Tealdi, Loris, John Donachie, Forum editors. Mentoring today for tomorrow: The Way Ahead  ©2003 –2007. Accessed June 25, 2007 How to cite Article Review on Mentoring in the Workplace, Essay examples

Social Media Marketing Industry Report - MyAssignmenthelp.com

Question: Discuss about the Social Media Marketing Industry Report. Answer: Introduction The digital advertising is a field of continuous change and development. Allahabad bank is failing in creating and updating to the latest technology to get in touch with the customer. The following report is analysing about how Allahabad bank has failed on digital platform in digital marketing, identifying the target customer of bank, Facebook and Instagram as promotion strategy and Snapchat as new social media strategy. Non-incorporated frameworks: A non-incorporated framework do not keep them from having a basic endeavour wide view and cripple association wide endeavours to enhance neither client, nor it allows satisfactorily screen operational exercises to customers (Teece, 2010). Undervaluing significance of content: The value of content is important part of digital marketing efforts which depends upon the consistent stream of high and applicable substance (Wymbs, 2011). At the point, Allahabad bank is lacking with the shortage of substance and in the end either Allahabad bank had to wind up trading off on the nature of the substance or wind up surrendering their computerized marketing efforts. Allahabad bank fascinated by amazing measurements related with computerized media stages and by consistently developing number of online organizations expecting quick success. Allahabad bank who set out upon the excursion of advanced advertising trusts that it's a supernatural wand, which will understand their deals and promote targets overnight. Target customer of Allahabad bank: The target customer of Allahabad banks can be divided into following segments (Royle Laing, 2014): Non customers: This segment covers customers of various banks and younger consumers. The other banks customers like SBI, Canara Bank and many more. Other customers are students and employees in colleges, schools and many more. Low value clients: This segment covers limited income or financial needs and business spread over several banks. For instance small proprietors, individuals needing loan and many more. Medium value clients: This segment covers most business with one bank and business spread over numerous banks. For instance loan customer already in other banks and clients with finance needs. High value clients: This segment covers ex-customers, inactive customer and closed accounts. For instance the old customers of bank who moved to other banks, withdrawal accounts of customers and many more. Allahabad bank is not successful The bank is unsuccessful in meeting the needs/wants of the target customer digitally: Technology has considerably transformed that how nowadays banks conduct business and customers not only wish flexibility but also anticipate it. In addition also needs mobile competences which Allahabad bank is lacking (Bedi, 2010). They still want to prefer communication for additional complicated concern. People in the present world want every issue and transaction to be resolved online with lesser time consumption. Allahabad bank needs to set up a commercial account. Nowadays customers are moving towards the digital age, and services of Allahabad bank are not up to the date. This is the main reason behind the failure of Allahabad bank in reaching target customers. Moreover, the services which should be online or digitalized are not usable for customers. For each and every transaction proceeded online by customers are facing issues creating dissatisfaction amongst customers (Chaudhary, et al., 2017). In the age of digitalization, Allahabad bank customers still have to visit the branch for small work as well. May it is related to deposit money or taking the loan, every transaction has to be proceeded by the bank by the visit of customers. Moreover, the customer complaints online are also not effectively responding to customer complaints. The Allahabad bank is also lacking in net-banking facilities which others banks are providing very effectively to its customers. It is also not enhancing its software to allow to the customer to interact with effectively. The bank facility is not authorizing its customer to do transaction conveniently. The staffs hired for managing digital marketing is also not taking effective steps to reach to target customers quickly (Singh Arora, 2011). Facebook as promotion strategy: How Facebook can be implemented and used: A Facebook page is an incredible free advertising apparatus for banks to promote their services (Berthon, et al., 2012). The AIDA framework is as follows: Awareness: A Facebook page or post can be used as a way to gather attention of followers and public. In a Facebook add, it may be a photograph or post, bold type, video, size of add and many more is used as strategy by Allahabad bank. Interest: Information related to services and products of Allahabad bank like prices, interest rate, various charges and many more information should be available on Facebook page. Desire: Allahabad bank should create desirability of its services and products amongst the customers and public. This can be enhanced by Allahabad bank by makin advertisement very creative. Action: These are actions which should be done presently by Allahabad bank to overcome its limited availability of products and services. Instagram as promotion strategy: Instagram posts give an unbelievable arrangement and give your gathering of people higher information about the banks products (Smith, Fischer Yongjian, 2012). Awareness: An Instagram account can be used as a way to attract responsiveness of followers and public. In an Instagram add, it may be a photograph or post, story, video, live video, size of add and many more is used as strategy by Allahabad bank through Instagram. Interest: Information related to services and products of Allahabad bank like prices of services and products, interest rate, various charges and many more information should be available on Instagram page to enhance goodwill. Desire: Allahabad bank should create desirability of its services and products through Instagram page amongst the customers and public. This can be enhanced by Allahabad bank by making advertisement very creative and attractive. The Instagram posts are very effective in creating desirability of products. Action: These are actions which should be done presently by Allahabad bank to overcome its various shortcomings in products and services by creating attractive page of Instagram and improving over it. New social media platform by Allahabad bank: Snapchat: With the presentation of Snap Ads and Geofilters, notwithstanding "My Story", it's the clear view that Snapchat is rapidly turning into a social stage advertisers can't overlook, and in light of current circumstances (Scott, 2015). It's a standout amongst other spots to develop a bank business; banks simply need to know how to do it. Awareness: A Snapchat account or post can be used as a way to collect attention of followers and public. In a Snapchat story, it may be a service related image or post, instant story, public profile and many more can be used as strategy by Allahabad bank. Interest: Information regarding services, offers and products of Allahabad bank like bank loan rates, interest rate, other charges and many more information should be available on Snapchat profile to attract new customers. Desire: Allahabad bank should enhance its desirability of services, latest offers and products amongst the customers and public. This can be enhanced by Allahabad bank by making Snapchat story very creative and attractive to hold the public. Action: These are actions or loopholes which should be removed by bank instantly. These are related to generally its services in net-banking, App features, no response from customer care and many more which are stopping customers to continue with bank services. Banks can use Snapchat for various purposes including advertising to work searchers, tending to inquiries from clients and for the most part attempting to be more active on a web-based social networking channel all the more vigorously utilized by more youthful individuals. Banks like Allahabad can is trying to make sense of what works best, so the approach is as yet careful and experimental. In any case, purchasers, especially Snapchat's to a great extent millennial client base, have a high bar for the natural substance. Conclusion: From the above report it has been analysed that digital strategy of Allahabad bank is not successful in comparison to others. It is lacking at various platforms in digital strategy to become successful. Allahabad bank customers are not satisfied with the digital services of bank. The report also concluded about the target customers of bank which it can approach with fewer efforts. Allahabad bank is using Facebook, Instagram and many more platforms to increase its brand value amongst the mind of customers. The new platform which is very popularly used by young people of country is Snapchat which can increase the goodwill of bank in market is also explained in the report. References: Bedi, M., 2010. An integrated framework for service quality, customer satisfaction and behavioral responses in Indian banking industry-a comparison of public and private sector banks.Journal of Services Research,10(1), p.157. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Chaudhary, P., Chaudhary, P., Lodhwal, R.K. and Lodhwal, R.K., 2017. An analytical study of organizational role stress (ORS) in employees of nationalized banks: A case of Allahabad Bank.Journal of Management Development,36(5), pp.671-680. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), pp.65-73. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Singh, S. and Arora, R., 2011. A comparative study of banking services and customer satisfaction in public, private and foreign banks.J Economics,2(1), pp.45-56. Smith, A.N., Fischer, E. and Yongjian, C., 2012. How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?.Journal of Interactive Marketing,26(2), pp.102-113. Stelzner, M., 2011. The 2011 social media marketing industry report.Social Media Examiner,7. Wymbs, C., 2011. Digital marketing: The time for a new academic major has arrived.Journal of Marketing Education,33(1), pp.93-106. Teece, D.J., 2010. Business models, business strategy and innovation.Long range planning,43(2), pp.172-194.